I posted a story asking to guess how much I rented this Murci dress for from a private lender on @byrotation ➡️ to the end for the price* ✨ . . . Are you surprised? I hope it shows how accessible fashion rental is, my BR Credit was from my referral code being used (linked on my profile) but even without the discount this is still more accessible than buying new👏🏽 I still hear so many people say they’re buying outfits to 1. Either send back AFTER wearing 😢 or 2. Sell it as soon as they’ve worn it once…😫 I encourage you to try either renting it out instead OR renting it in the first place ♻️💰 *I paid £4.25 on top of this for return postage #fashionrental #byrotation #whatsmineisyours #fashion #ootd #rentalwardrobe #circularfashion #sustainablefashion #brfamily

Y’all keep telling me I’m glowing and I feels it - Thank you ✨✨✨

52h in NYC & I genuinely fell in love with these boys ❤️ Still believe our @virginatlantic uniform is the best in the business, timeless @viviennewestwood 👠✈️ #nyc #cabincrew #newyork #cabincrewlife #virginatlantic #flightattendant

Romanticising my life 🗽🍎🇺🇸 #nyc #brooklynbridge #newyork

Okay so let’s say I’m doing a giveaway for a free rental (soon👀) and you can pick 1, which one are you renting? Comment for the purple Midi ✨✨

Hoping I’m on the nice list 💌 you?

A huge compliment I received recently was about how I dress for my body shape, and it’s something I’ve really tried to perfect over the years. I went from being a super skinny Minnie to embracing newfound curves, and now, as a definite hourglass shape, I know that cinching the waist and highlighting the hips with A-line dresses works for me. Not only do they make me feel confident, but they also enhance my femininity. 👗 I’ve had fun experimenting with different fits lately, but my signature style is something I’ve really honed in on. If you’re struggling with confidence in your clothes, I recommend focusing on your body type and finding what makes you feel your best. Take inspiration from others with similar shapes and really embrace what works for you rather than following trends for the sake of it! ✨ 📍Sunset in Cape Town 🇿🇦 #capetown #dresses #fashion #ootd #minidress #houseofcb #lemondress #floraldress #hourglass #hourglassdress #alinedress #dressrental #fashionrental #sustainablefashion

First of all, that’s profit after deductibles! *the renter received a weekly discount ✨ Second, if you’re interested she was heading to the University of Oxford for 2 black-tie events ✨ And last, why aren’t you renting your unworn clothes in your wardrobe? 👀✨ Rented via @byrotation #fashionrental #dresshire #blacktiedress #sustainablefashion

Wednesday mornings as a flight attendant 💋💋💋💋 #cabincrewlife

Some call it work, some vacay. &&& Okay so skorts are in!!!!! She loves the ultra feminine vibes in workout clothes. ❤️❤️❤️

Wind in my hair, skirt in the air, rent it if you dare xxx Caption made by @chatgpt #SunsetVibes #RentTheDress #BoatLife #houseofcb #rentalwardrobe #dress #minidress #yellowdress

Is spring on its way or, is it just in my step? 🌼🌞🍾 P.s. you can rent my dress on my @byrotation 💛 #houseofcb #yellowdress

The maxis (minus the bridal) #rentalwardrobe #sustainablefashion

Minnie’s minis 👗✨ #dressrental #sustainablefashion

A very happy customer @misscircle_newyork ❤️✨ #misscircle #misscirclenyc #newyorkshopping #newyork #dresses #ootd

Plot twist, she bought two 👀✨ #misscircle #misscirclenyc #misscirclestore #rentalfashion #fashionrental #ootd #dress #minidress

She came, she saw, she bought 👀🌸 Date night dress or, if you’re like me then Miami is calling ✨ Visiting @misscircle_newyork was the most wonderful experience. The girlies really looked after me & made me feel so special when trying these dresses on. I walked away a super happy girl 👏🏽✨ #misscirclenyc #misscircle #misscirclestore #misscirclenewyork #dress #minidress #pinkdress #ootd #rentalwardrobe #newyork #newyorkcity #soho

I have bridal dresses too 🕊️✨ This tiered Needle & Thread is elegantly understated for boho brides 🤍 #bridaldress #whitedress #lacedress #dressrental #byrotation #whatsmineisyours #circularfashion

It’s giving ✨ job interview ✨ Important takeaways: I may not be able to accept last minute rentals any more Please message me before putting through requests I will update rental blackout dates on the ByRotation app P.s. Virgin is recruiting if you’re interested! ✈️ 👠 *Please note that my employer is not associated with the content of this post.*

I just wanna be skiing with my girls again🥹💞 P.s. I’m renting out my Poivre Blanc ski pants and jackets, check out my @byrotation for more details ⛷️

Lehenga love coming in strong 🌸 #lehenga #lehengalove

Moments in love wearing my wardrobe 💜 Ruby rented my @milla purple 3D floral dress for a wedding and love was both in the air and in the dress ✨ Rented via @hurr 💙 p.s. if you didn’t know, I’m a top lender! 🏆 #hurr #hurrcircle #hurrfamily #hurrcollective #wardroberental #dressrental #sustainablefashion #ootd #fashion #wedding #weddingguests #weddingguestdress

Not selling, renting! The pink dress made 270.95% ROI in 1 year 💘 This isn’t a pyramid scheme, just ✨girlmath ✨ Both dresses sent out for weekend rentals with @hurr 🦋one is a repeat renter and ironically they rented the other dress the first time! 👏🏽 #fashionrental #wardroberental #sustainablefashion #ootd #sidehustle #roi

Emily looking like an actual princess in my @milla floral 3D gown 👸🏼💗 ✨Stunning would be an understatement ✨ Rented via @hurr 💙 ❣️If you have rented a dress from me, I’d love to see your photos to share on my page! The girlies love to see the dresses worn in different situations and on different bodies! Please DM me❣️ #milladress #milla #rentalwardrobe #dressrental #fashionrental #ootd #weddingguest #weddingguestdress

Iykyk 👏🏽👏🏽👏🏽 Link in my bio to rent from @hurr & @byrotation 🥂 #fashionrental

One of my favourite rentals ever, from the beginning of my rental journey 🦋💍 Cherish rented my @milla fluffy blue dress for a DREAM wedding shoot in Rome during her gorgeous wedding trip in 2023, absolutely breathtaking scenes! 🥂✨ Rented via @byrotation 💚 #weddingshoot #dressrental #fashionrental #whatsmineisyours #byrotation #brfamily #sustainablefashion #milla #itsmilladress #bluedress #weddingdress

Ruth rented my @milla black sparkly co-ord for her special birthday and my goodness doesn’t she look outstanding; a real round of applause 👏🏽👏🏽👏🏽👏🏽 Just love seeing my wardrobe featuring as part of your magical moments 🥂✨ Rented via @hurr 💙 p.s. I’m a top lender! 🏆 #dressrental #milla #itsmilla #hurr #hurrcircle #itsmilladress #blacktiedress #birthdaydress #sparklydress #sequindress #corsetdress #fashion #ootd #fashionrental #rentmywardrobe #rental

Props to the camera man 📸

Ugh, it could’ve been such a hit but the social anxiety hit me instead. It’s the surrendering ‘yeah’ at the end for me 🌈✨ But you can rent my coat for aprés, if you want 🥂⛷️ #apresski #ski #foliedouce #foliedouceavoriaz #avoriaz #skiseason #siblinglove #skiwear #apresskifashion #sequincoat #sparklycoat #sequins #glittee #sparkle #ootd #fashion #colourfulcoat #colourful #colourfulfashion #skifashion

Oh my life. This makes my heart feel ❤️ 2024 was a year of healing which is absolutely continuing into 2025 ❤️‍🩹 365 days no alcohol, my natural hair returns, lots of walks, dances and renovating. Thank you for the memories, you’re all here ❤️

I think the impatience to get on the slopes hit my brother pretty hard here, it’s a simple sacrifice in exchange for me planning the whole trip and driving the whole time 👸🏽⛷️✨ #princesstreatment #ski #skigram #apresski #avoriaz #morzine #portdusoleil #skivideos #funnyski

Après ski? I got you. 🌈✨ Also my brother is like ‘you just want to be the centre of attention’ and I’m just like ‘duh?!’ 🙄 @celiabdesigner always 🌈✨⛷️ Rent on my @byrotation 💚 #apresski #apres #foliedouce #avoriaz #folieeouceavoriaz #foliedoucevalthorens #skibunny #skiwear #sequins #glitter #rainbowstyle

I’d like to thank my surgeon, my harvested hamstring and my brother (for his patience at my hesitation on the mountain!) I couldn’t have gotten back on the skis without you ⛷️🎿 Small backstory: In March 2023 on the last day of my ski trip I had a nasty freak accident over some moguls, sadly a huge fall and completely snapped my ACL. I had knee surgery in July 2023 with 2 of my hamstrings used as grafts to recreate a new ligament, I also have an internal brace. The surgery was pretty traumatic, the recovery has been hard! My priorities went from simply trying to walk again to then getting back to work (I’m a flight attendant) then the biggest triumph has been to return to skiing! ⛷️ By no means am I an expert, but skiing has been a huge part of my life from family holidays to ski seasons; it was so important for me to return to the slopes and overcome the fear that may be associated with the injury! ❤️‍🩹 My goal for this little trip with my brother over Christmas was to simply get the boots and skis back on and see if I could do it. I tried a nursery slope on day 1, which was both necessary and really bloody boring so we head off and up and around the mountain. What I learned is that I’m absolutely more hesitant than I was before, when I feel myself getting faster I have to slow down out of fear I can’t control or stop (which is what happened with my injury!) but I also learned that my knee is a lot stronger than I once thought, the ligament is sound. I knew my pain limits and when to stop, I was overly cautious but I didn’t want to jinx it and injure myself again. Oh and I learned just how much I love the mountains and feel at home, but I already knew this. I cried when I got to the first lift. For the future I need to build up more muscle in my calfs and quads. I want to do some targeted rehab and also some confidence building lessons. But, I’m also super proud of this journey, it’s taught me a lot about myself and my resilience and I’d absolutely want to encourage anyone else to get back on the horse and face your fears ❤️‍🩹⛷️🎿 #skiyalater #ski #skirecovery #acl #aclrecovery #aclrehab #aclsurgery #skiaccident #skiseason #avoriaz #morzine #skier

16 months post ACL surgery & back to the mountains, a mix of pure joy and relief to be able to ski ❤️‍🩹 full circle moment when the last time I was on the mountain I was being lifted off. No injuries this holiday ⛷️ Also, 10 years since my 1st ski season, here 🥹❤️ #ski #skiseason #skiholiday #portesdusoleil #morzine #avoriaz #aclinjury #aclsurgery #skicomeback

MoBack at work ❤️ So I’ve been toying with switching my instagram to personal to share more Minnie stuff aside from strictly dress content, having not had social media for many years it actually feels really nice to update on here and post what’s happening in my life, particularly post-knee surgery and my return to work! ✈️ I’ll still push my favourite dress content but I think you’ll see a little more Minnie on this page to come…stick around if you’re interested ❤️‍🩹

Sparkling through the season 🖤✨ #itsmilladress #milla #byrotation #whatsmineisyours #rentwithhurr #hurr #wardroberental #ootd

Is my coat the drama?! 🌈✨ Warm enough for -4C in NYC plus layers fit under. Love love love sparkle szn ❤️ Catch me at après ski wearing this coat ⛷️🎿 @celiabdesigner available on @byrotation #nyc #winterfashion #sparkleszn #rainbowcoat #sequins #glitter #colour #fashionrental #wardroberental #brooklynbridge #puffercoat #rainbow #newyorkcity

Perfection ✨🖤 The perfect festive or celebratory @milla dress, in a UK10. Recently rented via @byrotation ❤️ #whatsmineisyours #byrotation #dressrental #rentthedress #wardroberental #sustainablefashion #festivewear #blacktie

The perfect coat for -4 degrees in New York City 🍎🇺🇸❤️ @celiabdesigner bringing the colour, texture and warmth 🌈 #newyork #celiab

I think what makes winter weddings so special is the coziness, layering your outfit through texture or colour will fit perfectly.. whatever the weather 💜✨ A deep purple, texture and corset really bring this dress to life and makes it the perfect winter wedding guest dress. It’s most popular at this time of year, the girlies love to pair it with pointed toe stilettos, shawls or tie waist coats 👏🏽 Available to rent using @byrotation or @hurr ✨ #weddingguestdress #winterweddingguest #autumnweddingguestdress #fallweddingguestdress #blacktiedress #formaldress #redcarpetdress #floraldress #purpledress #clothesrental #whatsmineisyours #byrotation #fashionrental #ootd #dressrental #weddingguest

Forget the Taj Mahal, this is my favourite attraction 😍 Sadly didn’t try any on nor make any purchases, a girl can dream 🥻💚 #indianlehenga #lehenga #indianwedding #indianwear #indianfashion #lehengalove #indiandress

What goes into posting one of my 3D tulle dresses? A lot of love and care 🌸🤍✨ Notice my drawer of postal and rental supplies? It is organised, promise!! This dress has been rented for a wedding via @hurr 💙🦋✨ #wardroberental #fashionrental #rentmydress #milla #itsmilla #itsmilladress #hurr #hurrcollective #hurrfashion #hurrfashionrental #ootd #fashion #blacktiedress #weddingguestdress #redcarpetdress #fyp #trendingreels #viralreels #eventready #autumndress #partypacking #ecofashion #sustainablestyle #rentalrevolution #wardrobegoals #comepackwithme #dressoftheday Eco-friendly fashion | Rent and Return | Rental Dress Style

The gorgeous Talibah in my rented @milla sparkly skirt dress, red carpet ready. So radiant and glowing 🤍✨ Talibah rented using @byrotation - use code ‘MINNIE15’ for 15% off your first rental with ByRo! 💚 #blacktiedress #milladress #itsmilladress #milla #redcarpetdress #festivedress #corsetdress #sequindress #byrotation #whatsmineisyours #brfamily #byro

But really it’s not stupid, it’s absolutely genius and you should do it too ✨🥂💚 It’s just funny that when someone compliments our outfits we automatically want to tell them ‘oh! It’s from…’ ‘I got it in the sale!’ ‘I got it at a charity shop’ or whatever the circumstance. In this case it’s ’thanks! You can rent it using @byrotation’ #dressrental #fashionrental #wardroberental #whatsmineisyours #misscircle #misscircleusa #misscirclenyc #ootd #fashion #sustainablefashion Reelfashion styletips stylereels

I just love that this can be dressed up or down… Can be worn with shorts or tights too, it you’re feeling extra sultry then the bodysuit works too 🖤✨ #fashionrental #rentmywardrobe #fashion #ootd #milla #itsmilla #itsmilladress #blacktiedress #blacktie #glitter #sequins #partywear #christmasoutfit #festiveoutfit #dressrental #sustainablefashion #wardroberental #byrotation #whatsmineisyours #br #hurr

The reason I ask is because I rent my wardrobe on @byrotation where you can exclusively rent this dress for your special occasions - it’s a fraction of the RRP, plus I can give you personal advice and help on the fit of this dress. I’ve made an explanation video that I’ll soon share with you, explaining the fit and fittings of this dress compared to my size and measurements. This dress is a Small for reference 💚✨ #misscircle #misscircledress #dress #wardroberental #fashionrental #rentmydress #dressrental #sustainablefashion #fashion #blacktiedress #weddingguestdress #engagementpartydress #blacktie #corsetdress #byrotation #whatsmineisyours #br #londonrental #londonfashionrental #ukfashionrental #ootd

I couldn’t be in love with this dress more 💚✨ Available to rent exclusively on my @byrotation #dress #greendress #misscircle #misscircledress #fairydress #corsetdress #blacktiedress #engagementdress

House of ByRo Champagne Preview 🥂💚✨ The thing I love most about being part of @byrotation isn’t the dresses (though, they’re essential)… it’s the community. It’s feeling like a family with a shared love for fancy and fabulous things. I’ve met some of the loveliest people through ByRotation, it’s an instant connection when you’re like “hey, I love your outfit!” 👀 At the first ByRotation event I attended last year I met so many amazing people, I love hearing stories about what got people into rental fashion and how they’re doing it all, sharing tips and ideas, validating one another’s purchases 🥂🙏🏽 we’re not in competition either, all with our unique styles and ways and it just works in abundance! The community is here online too, I’ve followed some amazing Rotators for a while now, we’ve connected on Instagram but now finally had the pleasure of meeting you in person, it’s really beautiful. ❤️ Oh, and I wore my @milla skirt in a modest fashion, with shorts, tights and a turtleneck, there are soooo many ways to style this fit, excited to show you what else you can do! 🎩 #byrotation #whatsminsisyours #byro #byrofamily #byrofashion #circularfashion #sustainablefashion #mayfair #londonpopup

I managed to take a break from renovating to join the #ByRotation family for the most exciting pop-up that’s opened today in Mayfair, London! 💚 If you’re heading to London this festive season, you’ll find the most incredible outfits to try on and rent, with items from celeb wardrobes such as Ellie Goulding and Dame Helen Mirren👏🏽 you’ll also find menswear, a charming collaboration with @huntsmansavilerow to celebrate their 175th anniversary. 👔 Not only that, there’s a beautiful selection of pieces you can purchase, from clothes to homewear, to stunning bags too. ✨ The decor is stunning, the team are just so gorgeously lovely and the location is perfect. I’m feeling super grateful to have joined this wonderful community, fitting in feels just fabulous🥹👀✨💚 When will you be heading to the House of ByRo? ❤️

I think freeing your natural self is always super liberating. I’ve found it humbling to know that I no longer feel the need to have my hair bleached to feel beautiful. I’m still learning to cope with and tame my natural hair, but if you have any wavy/curly hair tips, please share! Over the past few years, I struggled with coming to terms with becoming curvier. I went from a very skinny Minnie to more curvaceous quite suddenly, and I do think I’m learning to love it more. Although, I remember once someone at work saying, “Thank goodness you’re skinny, otherwise we couldn’t call you Skinny Minnie. It wouldn’t work!” That sort of stuff sticks, but nonetheless, I love this dress and will absolutely continue wearing it 🖤✨🥂. I remember thinking, “I’ll start posting videos on my dress Instagram when I feel slimmer, when I feel prettier, more myself.” It’s such a joke really because I wouldn’t have posted for the past year if I’d stuck to that motive. I think as human beings, we tend to embrace a finish-line mentality: when you reach this goalpost, it’ll feel right or be easier. Yes, there are practical goalposts to reach for some things, but in most cases, we’re just telling ourselves we’re not good enough now. Life is way too short to tell yourself, “next year” or “when I’m feeling in better shape.” Wear the outfit, post the photos, and just enjoy the now. Guaranteed, you’ll look back and think you looked amazing back then ❤️🥂💖✨ • • • #SelfLoveJourney #CurlyHairJourney #NaturalBeauty #BodyPositivity #EmbraceYourCurves #ConfidenceIsKey #LoveYourself #WearTheDress #curlygirl #NoFinishLineMentality #CelebrateYou #WavyHairTips #LiveInTheNow #BeautyInDiversity #PositiveVibesOnly #CurvyAndConfident #NaturalHairLove #fashionwithconfidence #selfacceptance

I’ve just operated my 1st flight back as Supervisor since March 2023! And to my favourite destination, Miami…🇺🇸I was super nervous to return and have the responsibilities again but think it went pretty well. 🥰 Being back in Miami has reignited the travel bug inside me, I’m so excited to be able to fly again after a horrible injury. Super grateful I’ve made this recovery and can go back to what I love ❤️ a trip to South Beach was a must… I’m still partially in the office until the end of the year, but also going to be flying a little more too. I’ve been a touch worried about how I’m going to manage my rentals when I’m flying but I think it’ll be fine, with a lot of organisation. I just may struggle with fulfilling last minute requests… but it does mean I can source beautiful dresses from around the world! I’m especially excited to get over to India to have a handmade lehenga made for me… 👀👗 A lot of people tell me they’ve always wanted to fly, if you ever want to ask any questions please hit me up ❤️ #cabincrewlife #flightattendantlife #miami #southbeachmiami #miamisouthbeach #airhostess #beachlife

Okay so thank you to everyone who voted on my story poll, I was amazed by the conflict with what to do with this beautiful dress that’s been worn and rented 20 times; I was worried the product wasn’t good enough to continue to rent out, it wasn’t perfect like I bought it so I went ahead and bought another version, same size, same colour. I do think the existing one is still wearable but now I’ve placed them beside one another, I can see some obvious differences, particularly with the corset front. Now you have the full picture displaying the quality of the dresses side by side, is it really obvious which one is worn? Like…are you still wowed by the dress…? I stand by this dress with loyalty, *despite it being released in 2023* it’s a statement, that, most girlies would only be interested in wearing once, I get it. I know it’s a shame we feel this way about clothing but the fact that so many girlies choose to identify this & rent it instead is fixing the issue of worn once clothing, the circular economy and shared wardrobe is just logical, particularly with the environment and cost in mind. 🌍 This dress is from Ukraine, which means import charges and delays getting to the UK, its way more logical to rent. I picked the new one up in America (it was already there) which saved the import charge & posting across the continent. I was already travelling back so just brought it with me in my suitcase. I’m asking again as I think everyone can help with a more informed view seeing the dresses side-by-side; what shall I do with my existing, worn dress?

Okay so not my usual silhouette… I’ve been fixed on the thought that I shouldn’t wear anything but A-line as I’m self-conscious of my hips… but I’ve stepped out of my comfort zone and gone for a more figure hugging fit 🖤✨ Is this appropriate for a work Christmas boat party 👀 or too revealing lol… #itsmilla #milladress #glitterdress #sequindress #blacktiedress #rentalwardrobe #rentaldress #dressrental #whatsmineisyours #byrotation #milla #blacktie

When I first started lending these dresses I used boxes to post to renters, sadly this didn’t have longevity, boxes became damaged and often they weren’t returned in the same packaging… I then struggled to find postage bags that could handle the amount of flounce and flare they have. 👗 In the beginning I also sent the dresses tied in ribbon and dress bags, I loved the idea that the dress arrived as it came when you purchased direct from the brand, mimicking this at the start was fine when rentals weren’t as busy however, I soon realised this also wasn’t sustainable… the ribbons weren’t returned so I stopped doing this and found that the packaging was still safe when the dress is housed in a protective dress & postal bag. 💌 I managed to source biodegradable two time use EXXXXTRA large postal bags that fit these flounces dresses in, I do however now include a return bag* for renters, as due to the size of the dresses they can become unuseable for the return, I’d rather my renters have the convenience when returning (I also add my name & address for them!) 🌸 The only downside to sending my dresses in this packaging is that they are compressed which means that they may become a touch squashed during the postal journey; I always use Special Delivery so they’re only in the bags for approx 24 hours (all of my returns are special delivery too) so the Top Tip for using the hairdryer goes a long way, often renters are staying at a hotel so they don’t have access to a steamer and you mustn’t use an iron, a hairdryer works just as well! 💖 (You can do this without wearing the dress, avoiding scalding/heating your skin) #dressrental #wardroberental #fashionrental #weddingguestdress #blacktiedress #purpledress #milladress #itsmilladress #milla #whatsmineisyours #byrotation #hurrfamily #rentwithhurr #hurr #circulareconomy #circularfashion *for my larger dresses where postage bags are more prone to becoming unusable. Is this top tip useful? Should I keep posting them? (I have loads!)

I had ice over my windshield this morning but I’m holding onto summer as much as I can 🥶🙏🏽☀️ …the fun thing about being Cabin Crew however is that my summer wardrobe never goes away, I’m looking forward to escaping to some sunshine this winter. Miami Sunday for me ☀️🇺🇸 📸 - @randolphjames #houseofcb #summerdress #summerwardrobe #yellowdress

If you’re wondering this dress is a UK Small, if you’re curious what cup size it’ll go up to then feel free to message me ❤️ I’m 5ft3 for reference and wearing 3inch heels 🦋 This dress is off to a pre-wedding photoshoot, it’s going to look amazing! 👰🏽 🤍 #milla #itsmilladress #milladress #whatsmineisyours #byrotation #fashionrental #rentmywardrobe #rentwithhurr #hurrcollective #wardroberental #blacktiedress #ballgown #bluedress #fashion #fashionstyle

I couldn’t think of a better song to pair with the radiance that @kaitlynjclarke brings- a smile that makes you smile ❤️ Rented via @byrotation 💚 #missworldnorthernireland #dresses #milladress #itsmila #milla #blacktiedress #cinederelladress #bluedress #fashion #rentalwardrobe #whatsmineisyours #byrotation

Minnie shall go to the ball….. lol I’m basically feeling like a ball or formal dance but not a typical Christmas party… let me know ❤️ #itsmilla #milladress #eventsinlondon #londonevents #fashion #ootd #rentalwardrobe #sustainablefashion #dressrental

I’m not about saving outfits for best, I’m about wearing my best wherever possible… I’ve learned too soon how short life is so I’m encouraging you to dress as if it’s your last day. ❤️ Just wear the outfit! #fashionrental #sustainablefashion #ootd #fashion #dresses

‘Ride of your life not a rental’ We call it a rental, but you keep the memories for life…these dresses are 100% created for impact. Let yourself be impacted. Xxx

How absolutely beautiful does @dailystylebyk look wearing my @milla pink floral dress - absolutely glowing, a rose between the vines 🌸💖 Rented via @byrotation 💚 #whatsmineisyours #byrotation #rentalwardrobe #sustainablefashion #milladress #itsmilladress #milla #weddingguestdress

‘I loved the outfit so much I think it’s the best thing I’ve ever worn ✨🥰’ You can tell how much Gemma loves my lehenga from the smile on her face. I’m in awe. Seeing the real moments from a rental and the outfit in action, the smiles the outfits bring makes this feel so much like a hobby. I love it! Rented using @byrotation 💖✨ #whatsmineisyours #byrotation #fashionrental #sustainablefashion #lehenga #lehengarental

You all need a best friend like @randolphjames 💖

Slowly becoming my most popular rental, exclusively listed on @byrotation 💖 Hand made in India with mirrored and beaded detailing & pink and red tones. ✨ I’m wearing the top backwards here but this can be worn both ways depending on your bust size. I’m also 5ft3 for reference so I wouldn’t suggest it for much taller unless you wear the skirt much lower 📏 #byrotation #whatsmineisyours #lehenga #pinklehenga

Can I rent the jewellery too? Of course you can! 💖 Just let me know and I’ll pack it too 🙏🏽💖

Oh, is that the property ladder I’ve stepped on! 🔑🪜🏠 It’s a complete renovation but I’m so excited 💛 Thanks to all my loved ones for your patience with my complete annoyance at the purchasing process but we’re finally here 🥂

Yes! As long as we’re the same size and you pass the ID verification then of course you can rent my item! Please: 1. Take care of it like your own 2. Post it back on time 3. Feel free to send me any photos or videos, I love to see! 4. Kindly leave me a review 💋💌 What events have you got coming up and what outfits are you in need of? 😍 #byrotation #whatsmineisyours

California dreaming 🌞 📸 - @randolphjames #houseofcb #houseofcbdress #houseofcbdresses #yellowdress #lemondress #whatsmineisyours #byrotation

Ok hear me out…. One of the recent photos I posted got some traction on TT and reached 30k+ views, that’s fabulous! (lol, Mum I’ve made it) Although, it comes with the controversy whereby a small minority of 30,000 people don’t understand fashion rental, and perhaps won’t ever. That’s ok. I use these platforms to promote and with anything comes controversy, it’s sparking good conversation and the opportunity to explain and educate on how fashion rental works. My key message in response is that fashion rental works for some people, and doesn’t for others. That’s totally fine, I’m not trying to convert the world, but I know the exposure has opened up so many people’s eyes. For a lot of people paying £100 to rent a dress for an occasion is absolutely absurd, for others, it’s a joy and relief! (My customers are the latter) A lot of my dresses come from Ukraine where there’s now an £100 import charge on TOP of every dress, that’s a lot to pay on top of the dress price itself if it’s on occasion you may only wear once. Also, a lot of people buy dresses to sell them afterwards but what if it doesn’t sell? How about we save the planet a bit and just rent instead🌈 🌍 If it works for you, you’re my ideal customer! Come and rent my dresses, I have Milla, House or CB, Needle & Thread and more 💖 But, if we were to spark a conversation here on ig, what do YOU think of fashion rental? Comment and let me know, the good and the less good 🥰 15% off for all followers* 🤍🤍🤍🤍 #fashion #ootd #outfitinspo #beverlyhills #houseofcb #lemondress #houseofcbdress #fashionrental #wardroberental #sustainablefashion #byrotation #houseofcbdress #houseofcblondon #clarabelledrese #houseofcbclarabelle #weddingguestdress #summerdress #yellowdress House of CB Clarabelle Dress | House of CB Corset Dress | House of CB Yellow Dress | House of CB Dress | Yellow Dress | Wedding Guest Dress *UK Based Rentals, orders over £90

I wouldn’t have believed for a second that my life went in this direction but I’m super grateful for the journey. Tearing my ACL last year was just the tip of the iceberg but I held onto hope and here we are 🙏🏽🤍 #dressrental #houseofcb #ootd #fashion #beverlyhills #sustainablefashion

It’s called uniform standards ❤️ #demure #mindful #flightattendant #cabincrew #fa #airhostess #crew #longhaul Very demure, very mindful x

Request accepted ✅ I truly felt like a princess wearing this 🥻 Via @byrotation 💚 #byrotation #whatsmineisyours #indianlehenga #lehenga #pinkdress #occasionwear #traditionalwear #indianwedding #fashion #ootd #rentalwardrobe #fashionrental #sustainablefashion Indian Lehengas | Dress Rental

Finally decided to list my DVF dress, I am in LOVE with this dress and perhaps someone else will be too…. 🌞 #DVF #DVFDress #DianeVonFurstenberg #FashionRental #ByRotation #RentTheRunway #BorrowedStyle #SustainableFashion #RentalFashion #DesignerDress #StatementDress #ChicStyle #ElegantFashion #LuxuryRental #DVFStyle #DressInspo #OOTD #WhatIWore #DesignerRental #EventStyle

Although the photo is a touch blurry, this doesn’t take away from how special Leila looks in my @milla pink dress of dreams 🌸 Leila rented this dress for her parent’s ceremony and I got to meet her wonderful Mother when she dropped it back (They lived 2 mins from me!). It was such a special interaction where she offered me to take prom dresses to rent out so they’re not just sat in the wardrobe, it really melted my heart, though I can’t take anymore on at the moment! 🙈 So special and heartwarming!! Rented using @hurr 🌞 #FashionRental #ByRotation #RentTheRunway #BorrowedStyle #SustainableFashion #RentalFashion #MillaDress #Floral3DDress #DuskyPinkDress #StatementDress #DesignerDress #WeddingGuestDress #WeddingStyle #WeddingGuestOutfit #ElegantFashion #FloralFashion #RomanticDress #EventStyle #DressInspo #WeddingAttire #ItsMilla #ItsMillaDress

The perfect dress for pride? I think so!! 🏳️‍🌈🪩 Olivia rented my @celiabdesigner sparkle mini for Brighton Pride which, with being my local, makes me so happy as I know how this dress would have gone down, everyone would have loved it! Both rainbows and sequins, shimmer and shine 🌈✨ Rented via @byrotation 💚✨ #ByRotation #FashionRental #RentTheRunway #BorrowedStyle #SustainableFashion #RentalFashion #CeliaBDress #RainbowSequinDress #MiniDress #StatementDress #DesignerDress #PrideFashion #BrightonPride #PrideStyle #RainbowFashion #LGBTQFashion #PrideOutfit #ColorfulFashion #FestivalFashion #PrideVibes #SequinDress #WhatsMineIsYours

Annah rented my gorgeous Milla Blue Hydrangea dress for a wedding in Ireland, doesn’t she look gorgeous! 🥂

The pink hydrangeas frames the shot perfectly. 🌸 Rented using @byrotation 💚 #FashionRental #RentTheRunway #BorrowedStyle #SustainableFashion #RentalFashion #MillaDress #BlueHydrangeaDress #MillaGown #StatementDress #DesignerDress #WeddingGuestDress #BlackTieAttire #WeddingStyle #EveningGown #FormalFashion #OOTD #StyleInspo #FashionInspo #DressGoals #WhatIWore #ItsMilla #ItsMillaDress

Last ones from the 40th party with the gorgeous @john.j.jordan ❤️ My @milla dress is available on @byrotation or @hurr 💚✨ #itsmilla #milladress #milla #bridaldress #engagementpartydress #whitedress #floraldress #ootd #redcarpetdress #blacktiedress

Somebody asked me “Why are you dressed like Cinderella?” - I’m like, why aren’t you?! 🧐💛 No but seriously my response was that I always dress like this, I want to feel like a princess always 👸🏽✨ Just love this @houseofcb corset 🍋 mini; perfect for a summer’s day, celebration, graduation or a euro summer trip - available to rent exclusively on my @byrotation 💚✨ #houseofcb #lemondress #houseofcbdress #corsetdress #floraldress #minidress #ootd #outfitinspo #fashion #sustainablefashion #fashionrental #wardroberental #byrotation #whatsmineisyours #graduationdress #summerdress #britishsummer

When one of my best friends from primary school got in touch asking about a dress rental, I was so excited to be able to help! 🥰 The beautiful @victoria.d.r18 (Vikki) wore my @milla floral 3D dress in pink for a fabulous celebration at @hertfordshirezoo 🌸 We used to play dress up at sleepovers and Vikki had matching outfits we would wear and dance around like children do 🥺💖 it brings up so much nostalgia but mostly I loved seeing and hearing how happy wearing this dress made Vikki! Such a rewarding part of renting your wardrobe out. Making others feel incredible in the dresses you love 🙏🏽💖 Vikki rented privately and just a note to say that I’m happy to help with private rentals to friends/family/return renters ✨ #milla #itsmilla #millasdress #floraldress #pinkdress #weddingguestdress #blacktiedress #formaldress

Pure gorgeousness @melissa.h_85 in my @milla purple dress 💜 (Posting this photo, it was a choice of getting the husband’s head or the dress in and I’m sorry I had to pick the dress!) Rented using @hurr 💙 #dressrental #milladress #itsmilla #milla #weddingguestdress #weddingguest #ootd #dressinspo #hurr #hurrrental #rentalwardrobe #dresses

Another gorgeous rental in @missrosier_official 🖤 ✨ Perfect for a charity ball… Rented using @byrotation 💚 #missrosier #rentalwardrobe #byrotation #whatsmineisyours #fashionrental #sustainablefashion

Moments like these 🥰🦋🩵 Sally recently rented my @milla blue hydrangea dress for a wedding in Ireland and doesn’t this moment just look so perfect 💙 A gorgeous renter, via @byrotation #milladress #bluehydrangea #itsmilladress #weddingguestdress #blacktiedress #floraldress #ootd #fashion #outfitinspration #rentalwardrobe #fashionrental #byrotation #whatsmineisyours

Red wine was once spilt on this dress but it came out perfectly 🍷 The overview: 💜Zip at the back of the skirt 💜3 popper buttons 💜Hips up to a small UK 12 💜Bone adjustable corset 💜Inbuilt cups up to D cup 💜Layers of 3D floral tulle If you have an hourglass figure like me then this is the dress for you 💜 #weddingguestdress #blacktiedress #itsmilladress #milladress #rentalwardrobe #floraldress

Fan love 🫶🏽 I actually really appreciate the feedback and I wonder whether in a few years time I’ll look back and regret my outfit choices…But for now I like it and that’s what counts 🥰 What do you think, am I hitting 2000s Council Estate Bride Core? It could trend though, right? ❤️‍🩹 **p.s. I’m not hurt xxx #bridal #fashionrental #dressrental #whitedress #milladress #itsmilla #milla #floraldress

Supporting is supporting 🙏🏽 I have rented to some of the loveliest people ever which makes this side project/hobby such a passion of mine ✨ a special thank you to all of you that have worn one of my dresses, I hope you loved it 💖 #dressrental #fashionrental #wardroberental #dresses #ootd #sustainablefashion

Huns in the big city for @virginatlantic 40th 🇬🇧 👠 We met at college but have worked at 3 of the same employers, just love having my bestie @lottiekkx at Virgin ❤️ ✈️ #blacktiedress #redcarpetdress #milla #itsmilladress #floraldress #bridalshower

@sophie__ackers looks absolutely stunning in my rented @milla dress, with intricate peach ruffles and a stunning corset bodice, her elegance absolutely lit up Henley festival! 🎶🍾 (I think this dress was made for Sophie!!) The platform used was @hurr 🦋 PSA: fashion rental is the way to go. 🍑✨ #HenleyFestival #itsmilla #Milla #MillaDress #blacktiedress #fashionrental #sustainablefashion #peachdress #weddingguestdress #floraldress #minidress #HURR #RentTheLook

The loveliest note to open with the return of my dress 🥰🌸🌼💛 @rentwithswished #fashionrental #dressrental #swished #rentwithswished #weddingguestdress #ukdresshire

The sensational @hannahmulcahyy who recently rented my purple Milla floral dress of dreams 💜 This was for a graduation ball and once again, it’s so special to see this dress as part of such special occasions 🙏🏽🎀 Rented via @hurr 💙 #graduationdress #milladress #itsmilladress #milla #fashionrental #sustainablefashion #weddingguestdress #floraldress

£500 dress + £100 import tax = renting is a way better option (not only for £ but also for environment) #weddingguestdress #fashionrental #sustainablefashion #blacktiedress #summerball #milladress #itsmilladress #weddingguestinspiration

Probably the best charity shop dress I ever did find 🌺💛 I bought this @therealdvf dress for £20 in my local @cr_uk 🥰 I love the floats, the frills and the pockets!!!🙏🏽 sustainable shopping all the way x x x x What’s your best steal at a charity shop/thrift store? #sustainablefashion #dresses #thrifting #charityshopfinds #thriftshop

Hannah looking so radiant in my ASOS Edition Halter Midi 🌸🌺🌻 This dress will always be a favourite of mine (2018 release) and it’s the perfect summer wedding guest dress. With a backless design and embroidered flowers it’s the perfect combination of both bold and sexy ✨ Rented using @rentwithswished ❤️ #weddingguest #weddingguestdress #rentwithswished #fashionrental #floraldress #embroidereddress #dressrental #sustainablefashion #dresses

The theme was neon/sequin! Wow! Doesn’t Sophie look so beautiful 🌈✨ As a newly expectant Mother Sophie was worried about whether the dress would fit around her bump and I was able to advise as best as possible based on her usual dress size. I sent it for an initial try-on *only available in exceptional circumstances* and it turned out perfect! 🤩 With the dress being high-waisted, it gave the perfect amount of room for Sophie’s gorgeous bump 🥰🌈✨ I’m biased but also believe this is the perfect dress for the #erastour 🌈✨ rented via @byrotation 💚 #celiab #sequindress #rainbowdress #pridedress #erastouroutfit #maternitydress #expectantmother #dressrental #rentmywardrobe #byrotation #whatsmineisyours

Celebrating Virgin Atlantic’s 40th Birthday ✈️❤️ 7 years after joining this airline and the love is still going strong. They say the ‘secret sauce’ is the people and I’d agree, so many incredible people throughout the business, I'm really proud to be part of this family 👠✈️ P.S. this dress is one of my rentals, rent using ByRotation or HURR ❤️ #borntobedifferent #virginatlantic #cabincrew #milla #itsmilladress #itsmilla

I was in AWE of this display 🥰 Virgin have always had such ICONIC uniforms. I wish I had the Emmanuel but I do just love wearing my Viv 👠 this display is at Heathrow Airport to celebrate 40 years of Virgin Atlantic❤️ Which one is your favourite? ✈️ #aviation #cabincrew #cabincrewuniform #vintagecabincrew #flightattendant #flightattendantuniform

How absolutely gorgeous does @karaghdivers look at a special wedding in Scotland recently 🌸🎀💕 It makes me smile to see how one dress can make so many girlies look and feel beautiful 🥰 Rented using @byrotation 💚 #fashionrental #dressrental #itsmilla #itsmilladress #weddingguestdress #weddingguest #scotlandwedding #floraldress #pinkdress #blacktiedress

I remember being in a culture where I’d buy a dress to wear once then plan to sell it after I’ve finished wearing it… I was so sad because I sold this dress not long after I purchased it, not only did I think I wouldn’t wear it again, I bagged a size smaller and didn’t think it would fit after the event I attended… 📏 When I first found it I became fixated, despite it being sold out I just had to have the dress!! I found it on Depop and paid over odds for sure… After selling and absolutely regretting I managed to repurchase in my size now and 6 years later I feel exactly the same way about it.. in love 🥰 It’s so beautiful, timeless and a fabulous summer wedding guest dress, or for the races! 🏇 I’m so pleased this dress is still being loved by other girlies, a new lease of life this summer for sure! 🌸💚 Have you ever have sale regret after selling an outfit? #weddingguestdress #weddingguest #floraldress #embroidereddress #summerdress #alinedress #dressrental #fashionrental #wardroberental

The oh sooooo beautiful @catherinepageants recently rented via @hurr 🎀🌸🎀🌸 The perfect pageant dress 🥰🥰 doesn’t she look delightful!! #rentalwardrobe #dressrental #hurr #milla #pageantdress #pageantprincess

Some really lovely reviews coming in…🥹💚 @byrotation

Another post for the prettiest event ever 🥰🙏🏽💚 #byrotation #whatsmineisyours #recencycore